All work
E-commerce & Retail Greece
Fralex
Premium water filtration since 1991
Fralex has supplied water filtration solutions across Greece since 1991. The website presents countertop and under-sink filters, central supply systems, reverse osmosis units and professional-grade products, backed by NSF-certified options and a customer-first support model.
The challenge
Water quality concerns drive a research-heavy purchase journey. Fralex needed an e-commerce site that educates first, builds trust through certifications and blog content, then converts with clear product comparisons.
Our approach
- Refreshed brand presentation for a family business with 30+ years of credibility.
- Built WooCommerce-style product architecture with categories and offers.
- Created an SEO blog covering filter selection, hydration and water safety topics.
- Photography and product imagery with free shipping and returns messaging.
What we delivered
- Brand identity refresh
- E-commerce website design & development
- Product catalogue & category structure
- Blog & SEO content programme
- Photography & ongoing support
Project highlights
- Free nationwide shipping
- NSF-certified product range
- Educational content hub for filter buyers
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